• TDS Telecom, Charter Spectrum, and AT&T Internet are the most commonly available Internet options in the Madison area.
  • The 90th percentile average broadband speed in Madison is 60.24 Mbps.
  • Madison has several speciality plans available for business broadband, suitable for small businesses as well as large industries.

Best Residential Internet Providers

These Madison-area providers won our top marks for offering reliable and cost-effective true broadband to wide coverage areas.

Residential Internet Providers Available in Madison

Madison is fortunate to have two major DSL companies in the area, and even fiber availability in some neighborhoods. While provider coverage areas don’t always overlap to create direct competition, having more than one “game in town” seems to have encouraged local companies to provide better service and network upgrades than they might in single-provider areas.

ProvidersPricingAvailabilityPhone
$4999+ 100%
Satellite
(888) 387-7910
$3000+ 100%
Satellite
(877) 255-5702
$3999+ 99%
Cable
(855) 436-5105
$3000+ 89%
DSL
(855) 435-4578
$2995+ 86%
DSL
(866) 571-6662
N/A 27%
Fiber
(608) 266-4611
N/A 5%
Fixed Wireless
(800) 638-9879
$4499+ 5%
DSL
(855) 837-8791
$2999+ 1%
DSL
(858) 947-7677

Best Business Internet Providers

We found this company to offer the most accessible and flexible basic business Internet services in Madison.

Business Internet Providers Available in Madison

Business Internet option in Madison are decent for a city this size, and includes several specialized providers tailored towards manufacturing and IT industries. Small storefronts are mostly content with basic business cable, but all the features and trimmings are available from providers listed below — backhaul, point-to-point, etc.

ProvidersPricingAvailabilityPhone
$6999+ 98%
Satellite
(888) 387-7910
$9999+ 100%
Satellite
(877) 255-5702
$5999+ 99%
Cable
(855) 436-5105
$5000+ 77%
DSL
(855) 435-4578
N/A 78%
DSL
(866) 571-6662
N/A 7%
Fixed Wireless
(800) 638-9879
$7000+ 7%
DSL
(855) 837-8791
$4998+ 3%
DSL
(858) 947-7677

Map of Broadband Internet Competition in Madison

Madison may have several residential Internet options, but that doesn’t mean you’ll have the pic of the litter at your address. A common consumer complaint is that Internet providers often form “territories” rather than simply serving as many buildings as possible. As a result, many Madison residents only have a couple options. In outlying areas, only one of those options might be workable for bandwidth-intensive uses like video conferencing or streaming.

Provider Competition Map

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COVERAGE CENSUS TRACTS

Madison Internet Speed Overview

The average speed in Madison, Wisconsin is 60.24 Mbps. This speed is verified by our speed test data, using the top 10% from tens of thousands of data rows.

Average Speed90th Percentile Speed
27.42 Mbps60.24 Mbps

Average Residential download speeds within Madison

Top Factors to Consider When Shopping for Internet Service in Madison

Cord Cutting Options

Cutting the cord from cable TV in favor of over-the-top streaming services such as Hulu and Sling has been gaining popularity for years. The question is, is it worth cutting off the TV and going for Internet services?

The answer depends on your TV watching habits. If you watch for 2+ hours every day and can’t live without sports, we suggest sticking with a traditional TV subscription. Cable companies in Madison make it very affordable to get Internet and TV service together with “double play” bundle deals.

If you’re an occasional TV watcher or prefer Netflix Originals to basic cable, streaming is probably a cheaper option that will still meet your needs.

Multi-Year Contract Savings

Madison’s best Internet plans usually come with a multi-year contract attached. In general, we caution customers to avoid signing contracts that last longer than their lease, if renting. Short term residents like students are usually better off with a month-to-month plan. Longer contracts mean more savings for the provider, so if you’re in it for the long haul you may as well take the savings.

Just watch out for early termination fees, variable pricing, and other fine print snags. If the plan has any sort of promotional or sign-up discount, make sure you understand how long it will last. Often, customers will sign up for service not realizing that the price is scheduled to change halfway through their contract.

Local Information

Will Google Fiber Come to Madison?

Google Fiber is not currently being considered for Madison. In fact, Google Fiber seems to be slowing their nationwide expansion, focusing instead on advanced millimeter-wave wireless technologies they acquired from Webpass. Since these technologies can service an entire building with gigabit service for a relatively low upfront cost, it’s expected that the company will likely continue pursuing this service before spending more money on the high cost of fiber installation.

Broadband Roadblocks in Madison

Madison doesn’t have any municipal broadband options, and that’s not going to change under Wisconsin’s stringent public network regulations.[1] While not directly outlawed, lobbyists have created some difficult roadblocks for municipal service in the state. Madison residents would have a tough time getting even a partial network installed, even with majority public support.

That said, talks are ongoing about the feasibility of such a network. With a cost estimated around $200 million, it’s sure to face serious legal opposition as it goes through the planning phases.[2]


Experts

Ana De Castro

Ana De Castro

Ana De Castro cut her teeth as a SAP consultant for Deloitte during the original tech boom, and now works in a communications role in the telecom industry. When she isn’t explaining technical concepts to confused consumers, she enjoys traveling with her husband and two rambunctious kids.

James Webb

James Webb

James Webb is a tech and gadgets expert with a focus on educational content development. He draws on his background in the startup world to make complicated technologies and topics easy to understand for normal folks.

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