If you live in the Midwest, you’ve likely heard of WOW!, the enthusiastically-named cable Internet, TV Service and phone provider. (It’s an acronym for “Wide Open West.”) Customer WOW! reviews are largely mixed, but many of our readers have noted that the service is the best option available to them.

The provider is best known for their streaming-friendly unlimited data policies and for providing local, reasonably priced bundle plans.

In this review, we’ll show how their network speed and performance stacks up, then dive into the details of their plan offerings, TV options, and equipment specs.


  • No data caps
  • Above-average maximum speeds
  • Affordable bundle plans


  • Mixed reviews from current customers
  • Limited availability
  • Best prices require 1–2 year agreements

WOW! Internet and TV/Phone Plans

Overall, WOW! earns strong marks for being friendlier on the wallet than many other Internet Service Providers (ISPs) and maintaining higher consumer ratings. WOW! is also known for being cord-cutter friendly, since their Internet-only service is free of data caps. (Translation: binge Netflix as long as you want with no fees.) They also offers monthly plans with no contract required.

DealsPrice MonthlyInternet SpeedPhone
200 Mbps $4999 200 Mbps Cable(877) 278-7712
1,000 Mbps $7999 1,000 Mbps Cable(877) 278-7712
500 Mbps $5999 500 Mbps Cable(877) 278-7712

WOW! also includes email, online voicemail management, and additional security features through their F-Secure program (firewall and antivirus).

WOW! Internet Speeds and Network Performance

As of August 2018, WOW! is rated in the top 10 among ISPs on Netflix’s ISP leaderboard[1] — no small feat for a smaller network.

WOW! Download Speeds Over Time

Here’s a rundown on speed performance in specific cities where WOW! is popular. These results are based on tens of thousands of speed tests gathered on a rolling basis over the past twelve months through M-Labs, the standard speed test integrated with Google as well as our own site.

CityWOW! Average SpeedWOW! Top 10% Speeds
Augusta, Georgia85 Mbps222 Mbps
Canton, Michigan68 Mbps176 Mbps
Charleston, South Carolina63 Mbps167 Mbps
Chicago, Illinois85 Mbps123 Mbps
Clearwater, Florida70 Mbps161 Mbps
Cleveland, Ohio72 Mbps191 Mbps
Clinton Township, Michigan53 Mbps87 Mbps
Columbus, Georgia80 Mbps220 Mbps
Columbus, Ohio76 Mbps203 Mbps
Dearborn, Michigan51 Mbps112 Mbps
Elgin, Illinois71 Mbps169 Mbps
Evansville, Indiana60 Mbps98 Mbps
Huntsville, Alabama60 Mbps131 Mbps
Knoxville, Tennessee95 Mbps222 Mbps
Montgomery, Alabama77 Mbps197 Mbps
Naperville, Illinois86 Mbps222 Mbps
Panama City, Florida83 Mbps226 Mbps
Saint Petersburg, Florida73 Mbps190 Mbps
Sterling Heights, Michigan37 Mbps60 Mbps
Warren, Michigan45 Mbps95 Mbps

Where is WOW! available?

WOW! is widely available in major and mid-sized cities across the Midwest and South. (As the name “Wide Open West” implies.) Cities in their coverage footprint also include Detroit, Augusta, and Chicago.

WOW! Coverage & Availability Map


WOW! Network Technology: Predominantly Cable

WOW! coaxial cable on side of customer home.
WOW! uses coaxial cable technology, delivering Internet data over the same cable that delivers cable TV signal. Image Source: Pxhere

WOW! primarily uses coaxial cable technology, which are those black-rubber coated cables that look a bit messy pinned to the side of your house. They have been rolling out pure fiber lines in some areas.

Their “cable” service is technically hybrid fiber-coaxial, which means that data travels over fiber to a node in your neighborhood before switching over to copper TV cable infrastructure. The advantage of using this system rather than installing a pure FTTH (Fiber to the Home) network is that it can “piggyback” on existing TV networks, which allows WOW! To pass that saving on to customers and provide cheaper service. (The cost of hooking a single home up to fiber easily runs into the thousands of dollars, even if there’s fiber on the street.)[2]

Fiber lines also often require extensive installations at the home or office being connected. With cable, most homes can be hooked up with little to no trouble.

WOW!’s 500 Mbps service is increasingly common in their coverage footprint, but hasn’t reached 100% availability yet. Gigabit service with speeds up to 1,000 Mbps is still relatively rare. In some parts of Alabama and Georgia, customers are even served over DSL lines, which generally results in slower download and upload speeds for those customers compared to cable or fiber.

Installation options and fees

WOW! charges an installation fee, although some customers we spoke to reported being able to negotiate it down when signing up for a contract. It’s also commonly offered for free as a bonus during local promotions, so we recommend asking about it when you speak to a sales agent to start service. The company offers next day installation in many areas for those who need Internet right away. Currently, no self-installation options are offered.

WOW! Installation & Fees
Installation fee$20-$50
Installation fee for movingFree
Gateway rental fee$7 -20
DVR rental fee$10 for basic, up to $15 for HDR
Early Termination Fee (ETF)Up to $345 for 24-month plan

WOW! Equipment options

WOW! has basic routers as well as an advanced “ULTRA” router+TV box. Both can be leased for a monthly fee. Image source: Pixabay

Like most cable companies, WOW! prefers to rent routers to their customers. (Free routers used to be common throughout their service area, but lately they’ve been breaking them out into a separate line item on bills.)

WOW!’s router fees vary depending on devices and equipment rented. The top-end “ULTRA” Gateway alongside two Media Players will cost you $25 in most markets, although it combines a TV platform and Wi-Fi router into one box, which is a plus for customers who want simple plug-and-play (more on the ULTRA box below where we cover WOW! TV). A basic wireless modem costs ~$10 per month.

Their sales and service agents will often try to upsell you on this hardware. However, you can bring your own modem and devices. Just keep in mind that not all equipment will be compatible.

Considerations when comparing WOW! to other providers

30-day money-back guarantee but expensive termination fees

WOW! offers a brief 30 day period to try their service. If you cancel your service during this time, you will not have to pay for the termination fee. However, if you cancel outside of this period, you may have to pay as much as $345 for early termination. Please note, this termination fee applies only to the 24 month contract. If you sign the month-to-month plan, there is no termination fee. The savings are considerable with the 24 month plan, but the month-to-month deals are also quite affordable.

Limited basic cable options

Owing to the high speeds, no data caps, and overall reliability, WOW! Is great for people who want to cut cords and/or try out their ULTRA entertainment platform. However, for those who are interested in basic traditional cable TV packages, WOW! can be a bit pricey for what you get, particularly when you stack up sports and premium channels.

WOW! TV Options

NFL game on WOW! TV
WOW!s lack of data caps is great for streaming games in HD every weekend. Image Source: Unsplash

WOW!’s TV options are relatively basic, but can be a good fit for general family use. They keep it simple with three flavors: Small Cable, Medium Cable, and Large Cable. (Creative, right?)

WOW! Small Cable

WOW!’s Small Cable package is hard to recommend, as it has extremely limited programming (around 90 basic channels as of this review) and doesn’t include a bonus Premium channel, as with the Medium and Large offerings. Comedy Central, Fox Sports, and the Weather Channel are the most notable omissions from the small cable package.

WOW! Medium Cable

Medium Cable sweetens the deal substantially for a relatively small price increase, bumping you up to over 150 channels including some family must-haves like Nickelodeon, the Travel Channel, and SyFy. This plan also includes your choice of a premium channel (HBO, Showtime, Cinemax, or Starz).

WOW! Large Cable

WOW! Large Cable has a roster of over 260 channels, with NFL Network and VICELAND rounding out the popular side. As with Medium Cable, you get your choice of a premium channel (HBO, Showtime, Cinemax, or Starz).

What is WOW! ULTRA?

The WOW! ULTRA box is essentially WOW!’s answer to the “smart TV” and “entertainment platform” trend that’s been shaking up the TV market in recent years.

Much like the Xfinity X1, this box combines a library of on-demand content with premium channels, sports, and WOW!’s regular channel cable offerings. On top of that, it integrates directly with Netflix and also serves as a Wi-Fi router for your home. This can be a huge bonus for customer who just want one, simple piece of hardware, and we especially recommend it for families when combined with their whole-home DVR.

Overall, WOW! has been making a huge effort to win the streaming wars. While many big players in cable cap user data and have an adversarial relationship with services like Netflix, WOW! promotes their customers to cut the cord and consider their own entertainment platform on top. This unique strategy is much more consumer-friendly and has led to high customer satisfaction ratings.

WOW! DVR options

Please note that the following fees may differ from market-to-market. These fees are the “standard” fees that apply in the majority of the WOW! coverage area.

WOW! DVRPriceStorage Capacity
Standard DVR$10/monthN/A
HD DVR$13/monthN/A
ULTRA DVR – Gateway + 1 Media Player$20/month500 GB. Can record up to three programs at once.
ULTRA DVR – Gateway + 2 Media Player$25/month500 GB. Can record up to three programs at once.

Conclusion: WOW! is a reasonably affordable Internet option that’s perfect for streaming

WOW! Internet is a great option for people who are looking to cut the cord. While cable packages are available, their lack of data caps make it a realistic option for people who want to do away with cable all together. Considering the relatively high download speeds in most of their coverage area, it’s particularly advantageous if you like to consume content on multiple large-screen devices. 4K video is also no problem on their upper-tier speeds.

Internet plans are reasonably priced and offer enough speed for high-definition streaming. Equipment fees can add up, but you can bring your own equipment if you so choose. This will require an upfront investment, but will keep costs low over one or more years.

The main curveball with WOW! is that, as a smaller provider, their quality of service varies widely from area to area. Paying the early termination fee on a contract is painful if you don’t have a good experience, so be sure to address any service issues within the first 30 days before your satisfaction guarantee times out.

WOW! at a Glance

Price Range$49.99 - $79.99/mo+
Connection Type(s) Cable, Fiber & DSL
Customer Recommendation Rating on BroadbandNow.com55.9%
ACSI Customer Service Rating 
Netflix Ranking11th
Population Served7,174,627


James Webb

James Webb

James Webb is a tech and gadgets expert with a focus on educational content development. He draws on his background in the startup world to make complicated technologies and topics easy to understand for normal folks.

Questions & Answers


Is a Google Mesh Router compatible with WOW! internet?

You should be able to use a Google Mesh Router as long as you use a modem compatible with WOW! internet but we suggest that you contact WOW! technical support to confirm.

Can I watch programs on demand with WOW! TV?

Yes, WOW! offers on demand content from a selection of channels to cable customers. You can see the full list here. You’ll need to register for a username and password.

We're setting up WOW! service and I ordered a cable modem they approve of and confirmed. Do I also need a router?

If you want to connect several devices to your modem, then you’ll probably need a router. Check out our post on Modems and Routers to find out more.

How do I secure my WOW! email account?

To secure your WOW! email, you’ll need to configure your outgoing email settings. You can check out this WOW! guide on how to secure your email account.

Does WOW! have any 4K channels? I am considering upgrading my LED TV to 4K but not sure if it's worth it.

As of this reply, WOW! does not have any 4K or UHD offerings. Even premium TV providers like DirecTV currently only offer a handful of 4K channels (3 in the case of DirecTV). That said, it’s likely that WOW! will begin adding 4K channels slowly over the next couple years, so it’s worth picking up a 4K TV if you’re upgrading anyway.

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